Nicotine Pouch Value Index 2026
62 products from 17 brands, ranked by milligrams of nicotine per dollar. Free to use and cite with a link.
Key findings
- The median pouch in our index delivers 33.4 mg of nicotine per dollar.
- Pablo has the highest median value at 109.1 mg/$; On! the lowest at 19.1 mg/$.
- The top brand gives about 5.7× more nicotine per dollar than the bottom brand.
- Median value rises from 19.1 mg/$ (Light) to 109.1 mg/$ (Extreme) — stronger pouches usually cost little more per can.
Value by brand
| # | Brand | Products | Strength | Median mg/$ | Median $/pouch | Best-value product |
|---|---|---|---|---|---|---|
| 1 | Pablo | 2 | 30mg | 109.1 | $0.28 | Pablo Ice Cold 30mg (109.1 mg/$) |
| 2 | Killa | 3 | 16mg | 60.5 | $0.26 | Killa Cold Mint 16mg (60.5 mg/$) |
| 3 | Skruf | 2 | 8–16mg | 53.4 | $0.22 | Skruf Super White No.54 16mg (71.2 mg/$) |
| 4 | Grant | 2 | 8–12mg | 52.1 | $0.19 | Grant Ice Cool 12mg (62.5 mg/$) |
| 5 | Zar | 4 | 3–35mg | 44.9 | $0.25 | Zar AirPouch 35mg (142.9 mg/$) |
| 6 | Cuba | 2 | 10mg | 44.7 | $0.22 | Cuba Ice Cool Ninja 10mg (44.7 mg/$) |
| 7 | White Fox | 3 | 12–16mg | 43.7 | $0.27 | White Fox Black Edition 16mg (58.3 mg/$) |
| 8 | Loop | 4 | 6–12mg | 40.1 | $0.22 | Loop Mint Mania 12mg (53.4 mg/$) |
| 9 | Ace | 2 | 10mg | 37.1 | $0.27 | Ace X Cool Mint 10mg (37.1 mg/$) |
| 10 | 77 | 2 | 10mg | 36.4 | $0.27 | 77 Ice Mint 10mg (36.4 mg/$) |
| 11 | V&YOU | 2 | 6–10mg | 35.6 | $0.23 | V&YOU Ice Cool 10mg (44.4 mg/$) |
| 12 | Nordic Spirit | 2 | 6mg | 31.3 | $0.19 | Nordic Spirit Mint 6mg (31.3 mg/$) |
| 13 | ZYN | 10 | 3–6mg | 30.1 | $0.20 | ZYN Cool Mint 6mg (30.1 mg/$) |
| 14 | Helwit | 2 | 6mg | 26.8 | $0.22 | Helwit Mint 6mg (26.8 mg/$) |
| 15 | VELO | 10 | 6–9mg | 25.3 | $0.24 | VELO Wintergreen 9mg (37.9 mg/$) |
| 16 | Zeel | 3 | 6mg | 20.9 | $0.29 | Zeel Ice Cold 6mg (20.9 mg/$) |
| 17 | On! | 7 | 4–8mg | 19.1 | $0.21 | On! Mint 8mg (38.2 mg/$) |
Value by strength tier
| Tier | Products | Median mg/$ | Median can price |
|---|---|---|---|
| Light | 7 | 19.1 | $4.19 |
| Medium | 25 | 26.7 | $4.50 |
| Strong | 21 | 38.2 | $4.75 |
| Extra Strong | 6 | 60.5 | $5.29 |
| Extreme | 3 | 109.1 | $5.50 |
Methodology
Value score = (pouches per can × mg per pouch) ÷ can price. Example: a 20-pouch can of 6mg at $5.50 holds 120mg, or 21.8 mg/$. Prices are single-can list prices in USD from online retailers, refreshed automatically every two weeks. Bulk deals, shipping and taxes are excluded. We use medians so one unusual product doesn't skew a brand. No brand pays for placement. Some outbound links are affiliate links, which never affect the ranking.
This index compares price and nicotine content only. It is not health advice. Nicotine is addictive. Adults 18+ (21+ in the US) only.
How to cite this data
Free to use under CC BY 4.0 — please link to this page.
Nicotine Value. "Nicotine Pouch Value Index 2026." NicotineValue.com, November 2, 2026. https://nicotinevalue.com/nicotine-pouch-value-index
Explore the full lists: best value ranking · strongest pouches · press & data requests