Brand profile
V&YOU nicotine pouches, ranked by value.
2 V&YOU products tracked · 6–10mg per pouch · median 35.6 mg per dollar.
Best value
V&YOU Ice Cool 10mg
44.4 mg/$
Brand median
35.6 mg/$
above the market median of 33.4
Price range
$4.50 – $4.50
per can
| # | Product | Price | Total mg | Value (mg/$) | Strength | |
|---|---|---|---|---|---|---|
| 1 |  V&YOU Ice Cool 10mg 20 pouches · 10mg each | $4.50 | 200 | 44.4 | Strong | 🇺🇸 Best price |
| 2 | V&YOU Berry 6mg 20 pouches · 6mg each | $4.50 | 120 | 26.7 | Medium | 🇺🇸 Best price |
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How V&YOU compares
Value Score = pouches × mg per pouch ÷ price. V&YOU's median of 35.6 mg/$ is above the median across all 62 products we track. Stronger variants usually score higher because the can price stays similar while nicotine content rises. See the full value ranking or the Value Index 2026.