Brand profile

    77 nicotine pouches, ranked by value.

    2 77 products tracked · 10mg per pouch · median 36.4 mg per dollar.

    Best value

    77 Ice Mint 10mg

    36.4 mg/$

    Brand median

    36.4 mg/$

    above the market median of 33.4

    Price range

    $5.49 – $5.49

    per can

    #ProductPriceTotal mgValue (mg/$)Strength
    1
    77 77 Ice Mint 10mg nicotine pouch
    77 Ice Mint 10mg
    20 pouches · 10mg each
    $5.4920036.4Strong🇺🇸 Best price
    2
    77 77 Raspberry 10mg nicotine pouch
    77 Raspberry 10mg
    20 pouches · 10mg each
    $5.4920036.4Strong🇺🇸 Best price

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    How 77 compares

    Value Score = pouches × mg per pouch ÷ price. 77's median of 36.4 mg/$ is above the median across all 62 products we track. Stronger variants usually score higher because the can price stays similar while nicotine content rises. See the full value ranking or the Value Index 2026.

    Higher-value alternatives